Job
Description
Location – Baner , Pune
Job Type- Full time (Work From Office)
Roles and
Responsibilities
- Responsible for Publisher Relations, End to End delivery of the campaigns keeping ROI, eCPM, Growth & Retention in check.
- Recruit and negotiate deals with high-end Affiliates
- Onboarding affiliates and publishers and ensuring to drive subscriptions for the eLearning portal
- Manage delivery part of performance marketing by recruiting new affiliates/direct publishers globally and increasing performance from existing affiliates & direct partners.
- Daily monitor and update performance report for each affiliate and publisher
- Track and report on any fraudulent activity (e.g. fake clicks/sales etc.)
- Develop strong personal relationships with top affiliates in all online markets.
- Coordinate the production of creatives (banners, contextual ads, landing pages), including tailored creative for affiliates – as required.
Key
Requirements
- Closely worked on tracking tools such as Affise, CAKE, Offer18, Trackier, HasOffer & MMP's such as Appsflyer, Adjust, Branch, mFilterate, kochava. Trained fellow associates for the same & briefed about the overall business/Induction to new comers.
- Manage relations with key accounts at multiple level to built greater partnerships leading to enhanced business.
- Strengthened Supply – Affle relations for on boarded potentially big publishers with almost 2X increase in existing revenue on CPI, CPA, CPL, CPS, CPR, RMG campaigns
- Proactively map the market & competition to build solid supply pipeline and helping demand side too Effectively drive Affle’s campaigns to Publishers, Direct Apps,OEM's, Incent Apps on API & Direct/MMP Links Partnered with key supply inventories such as Direct Apps, Publishers, Incent Apps, OEM’s
to boost ad revenue.