Olymp Trade
Olymp Trade
Project Name
Olymp Trade
Objective
To bring maximum registrations using digital platforms.
Service
Performance Marketing
Target Location
India, Pakistan, Bangladesh
Platform
Webocto Network (Placements: Facebook, Instagram, Google Search, Blogs, Taboola, Youtube, Blogs, Telegram)
Project Overview
WebOcto started Brand Awareness campaign for OlympTrade in South Asia, through the digital platform. The campaign started on 10 July 2020 and was live till 15 August 2020. We again started the Campaign in the month of September 2020. Our main objective was to increase awareness of Olymp Trade app in South Asian Market (India, Pakistan, Bangladesh, etc). For which we used different online platforms such as Facebook, Instagram, Google Search, Taboola, YouTube, Blogs, Telegram and Influencer Marketing. This report explains all the activities done through all the platforms in the month of September 2020 and the results we achieved for the same. Every path has an obstacle. We too had to face some, which are mentioned in this report, however, we successfully overcame those. Lastly, we have shared with you, our future forecast of the campaign.
What we Did?
Social Media Ads
- Facebook & Instagram Video Ads Forex traders with multiple ad copies. ( ad set targeted users who are using competitors’ platforms, like IQ Options, Octafx, etc.)
- Influencing with multiple offers using Ad variation
Influencer Marketing
- Micro & Macro influencers with 10k to 5 Lacs followers were selected by us. Influencer were asked to share their trading experience with Olymp Trade upload story with swipe up link.
Performance Marketing
- Google CPA campaign was created to cover the major platforms like Youtube, Search Engine, Adsense approved Financial & trading blogs and AdMob approved Mobile applications.
- Campaigns on Taboola were created to cover News media platforms like NDTV Mobile, Aaj Tak, India Today, Times Now, Indian Express, Zee Media, etc.
- We created ads on various DSP Platforms, here we created multiple variations like Popup, Popunder & Interstitial ads.
Results
- Clicks : 2,796,692
- Registrations : 1582
- Demo : 336
Facebook & Instagram Ads Campaign & Results
- We created 6 Different campaigns on facebook and instagram
- Our target audience were as follow:
Interests: IQ Option, Stock market index, Market share, Day trading, Stock exchange, Stock trader, Stock, Stock market, Share (finance), Business, Stock market simulator, Trader (finance), BSE SENSEX, Binary Options Trading, Opteck – Binary Options Platform, Stock exchange, Stockbroker, Stock market, Trade, Bombay Stock Exchange or Sharekhan
Employers: Shareholder, ICICI Lombard, Trader or Intrado
Job Title: Trader, Manager, Business.
Adcopy
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Ad Results
- Link Clicks : 5,645
- Total Reach : 184,433
- Total Impressions : 230,845
Adcampaign Engagement Statistic ( Sorted according to Age & Gender )
Total Adspend on Meta Business
Meta Ads : 3892.35
Influencer Marketing
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Google Ads
Video Ads
- Total Clicks : 520
- Total Impressions : 116K
- Avg CPC : 6.19 INR
- Total Cost : 3.22K INR
Audience
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Adpreview
Display Advertisement was active on total 1.9K placements including Google Playstore, Games & Apps, Online News articles & finance and investment blogs.
Google Search Ads
Clicks : 119
Impression : 10.6K
Avg. CPC : 70.94 INR
Total Cost : 8.44K INR
Impression : 10.6K
Avg. CPC : 70.94 INR
Total Cost : 8.44K INR
Adpreview
Clicks : 119
Impression : 10.6K
Avg. CPC : 70.94 INR
Total Cost : 8.44K INR
Impression : 10.6K
Avg. CPC : 70.94 INR
Total Cost : 8.44K INR
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Ad placements
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Device placements
Computer : 24
Mobile Phones : 93
Tablets : 2
Mobile Phones : 93
Tablets : 2